In the collective imagination of wine lovers, Piedmont is a kingdom of two suns: the regal Barolo and the ethereal Barbaresco. These legendary wines, deservedly celebrated, have long cast a shadow—a shadow that obscures a far more complex, authentic, and thrilling landscape. To venture beyond them is to discover the true soul of the region: Monferrato.

This is not merely a wine region; it is a living, breathing cultural tapestry, a UNESCO World Heritage site (link) where vine and human history are inextricably woven into the very hills. But more importantly, in an era of increasing global homogenization, where palates are so often shaped by a handful of international varieties, to explore Monferrato is to stage an act of delicious resistance. It is a conscious choice to champion diversity, to listen to the stories whispered by ancient cellars and forgotten grapes.
As recently highlighted by the Drink Business (link) n a poignant piece on the ‚dramatically forgotten‘ Freisa, this is a realm of hidden treasures. Guarded and promoted by the dynamic Consortium Barbera d’Asti e Vini del Monferrato (link), this territory is a sanctuary for a stunning array of appellations—some misunderstood, others wholly underestimated, all brimming with character.
This article is an invitation to journey into this garden of vinous secrets. We will traverse its hallowed terroir, understand the guardian role of its Consortium, and uncork the bottles that define its defiant, diverse, and profoundly beautiful identity.

Terroir and History Inscribed in UNESCO
To understand the wines of Monferrato is to first understand its earth and its epic history—two elements so deeply intertwined they have earned a place on the world stage. This is not a landscape that simply has vineyards; it is a landscape that is a vineyard, sculpted by millennia of viticulture into a living monument.
The Cry of the Land: How Barbera, Freisa, and a Legacy of Cépages Forged Their Own Guardian
To understand the soul of Monferrato is to listen to its vines. And for centuries, two voices have sung the loudest from these hills: one of a robust, dependable pillar, the other of a wild, poetic soul.
First, Barbera. This is the grape that built the region. With its vibrant acidity, low tannins, and bright notes of red cherry and blackberry, Barbera was the workhorse and the heart of Piedmontese daily life. Its remarkable versatility allowed it to translate the nuances of the marne bianche into a wine that was both immediately pleasurable and capable of profound depth. It was, and remains, the undisputed king of the area—but its very ubiquity held a peril. Without a defined identity and protected status, the name „Barbera“ risked becoming a commodity, its quality diluted and its character anonymized on a crowded market.
A Curated Tasting of Monferrato’s Soul
The following 16 wines were tasted on location in Asti and Monferrato. As the photo on the previous page shows, most of it was tasted during the opening night with the winemakers at the Angolo del Beato (link) restaurant in Asti. They have been selected to represent the breathtaking diversity and quality of the region’s appellations. The aim was clearly not to showcase the cream of local production, but to demonstrate that wines can be truly enjoyable at a particularly affordable price point.
Nizza 2017 DOCG, Il Botolo (link)
A seductive, refined, thoroughly harmonious wine with good depth and character, an inviting nose in which not only dark fruits, especially cherries, but also spice, chocolate, and floral notes come to the fore. It shows great promise for excellent aging potential. Full-bodied, smooth, elegant, and juicy on the palate with refined tannins and a delightful balance. 17.5/20 (91/100).
“La Gena” 2023, Barbera d’Asti DOCG, La Gironda (link)
A wine with real sex appeal that showcases the magnificent characteristics of the grape variety. What a magnificent, sensual, thoroughly harmonious, intense nose with delicate, pure aromas of violets, sour cherries, spices, a hint of chocolate, and a touch of sweet raspberry candy. It’s fun and awakens the senses. Full-bodied, harmonious, juicy, and crisp on the palate, with all components harmonizing beautifully and promisingly. Full of flavor and smoothness, even if the complexity should not be underestimated. Long finish, in which the acidity only comes to the fore at the end. 17.75/20 (92/100).
À Propos: La Gironda
Tucked away in the hills of Agliano Terme, La Gironda is a testament to passionate, artisanal winemaking. Run with a profound respect for the land, this small estate focuses on expressing the pure character of Barbera through meticulous vineyard work and minimalist intervention in the cantina. Their wines, as „La Gena“ brilliantly demonstrates, are celebrated for their intense aromatics, vibrant fruit, and a captivating balance between power and elegance—a signature style that has rightfully earned them a cult following.
Nizza DOCG Riserva “Epico” 2024, Pico & Vitaliano Maccario (link)
Intense, complex, elegant, refined, very precise and pure nose with ripe cherries, plums, spices, the wood is noticeable but very well integrated, the potential for very good aging is clearly present. The power in the full-bodied, refined, velvety, very fresh, structured palate is impressive, this is skill at a very high level. A distinctive wine that offers great enjoyment and should attract the attention of wine lovers. 18/20 (93/100).
À Propos: Pico & Vitaliano Maccario
A dynamic, modern estate split between Langhe (Barolo/Barbaresco) and Monferrato, with an international export footprint.
“Litina” 2021, Barbera d’Asti Superiore, Cascina Castlet (link)
A wine with an impressive price/quality ratio. Intense, sensual, fresh, balanced, pure nose that clearly shows the direction: this product is not about seducing consumers with points, but with lots of fun and enjoyment. And it is a resounding success. The glass exudes delicious aromas of strawberries, red and dark forest berries, mint, subtle wood notes, spices, a hint of vanilla, lemon peel, and certainly a variety of other components that will only become more noticeable in a few years. All in all, a great discovery. Full-bodied, juicy, generous but not wasteful, flavorful and smooth on the palate. Elegant, refined, polished tannins, the 15% alcohol is very well integrated and only subtly present in the fine finish. 17.75/20 (92/100).
À Propos: Cascina Castlet – A Reference Point
Cascina Castlet has earned its status as a benchmark producer through an uncompromising commitment to expressing the pure, untamed character of Barbera. Rejecting overly technical or international styles, they craft wines of place, allowing the grape’s vibrant acidity and sun-drenched fruit to shine. Their focus on single-vineyard expressions and meticulous, traditional winemaking results in Barberas of remarkable depth, authenticity, and aging potential. They are not just making wine; they are defending and defining the soul of Barbera d’Asti, making them an essential stop on any journey through the region.
Conclusion: A Landscape in a Glass
When the conversation turns to Italian wine and its iconic landscapes, the mind invariably wanders to the cypress-lined hills of Tuscany. It is a beautiful, almost universal association. But—and this is a significant but—to believe this is the pinnacle of Italy’s viticultural beauty is to overlook a different, equally profound masterpiece: the rolling, dynamic, and soul-stirring landscapes of Piedmont.
Here in Monferrato, the scenery is not merely a backdrop for the vineyards; it is the vineyard. The undulating hills, the historic farmsteads perched on crests, the sun-drenched slopes of sorì, and the hidden infernot carved into the earth below—this is a living, breathing cultural landscape, recognized as such by UNESCO. It is a view that doesn’t just please the eye; it inspires. It speaks of history, of generational toil, and of a deep, unbreakable bond between people and place.
This is the final, essential truth about the wines of Monferrato. When you pour a glass of vibrant Barbera, a perfumed Ruchè, or a structured Nizza, you are not just tasting a beverage. You are tasting the sun on the white marl soils, the cool breeze that sweeps through the valleys, and the quiet passion of a culture that has chosen to resist uniformity. You are tasting a landscape that, until now, may have lived in the shadow of its famous neighbours, but whose beauty and complexity are second to none.
To discover Monferrato is to understand that great wine is more than a collection of aromas and flavours. It is geography, history, and culture, captured in a bottle. It is an invitation to look beyond the familiar and find inspiration in a corner of Italy that has, for too long, kept its most authentic and delicious secrets to itself. The journey of discovery starts here, in a single glass.


