Liv-ex Data Points to Champagne as a Buying Opportunity

September 2025 – Recent developments in the Champagne 50 have been encouraging relative to the broader market. Salon, more difficult to come by in better market conditions, offers an interesting buying opportunity.  The August 2025 Market Intelligence Report (link) explores whether now is the right time to buy Champagne and highlights which look well-priced.

Champagne 50 Prices Expected to Consolidate at a Higher Level

Champagne 50 remains well above its 2020 lows. With volatility decreasing, trade volumes remaining strong and early signs of market stability, a return to 2020 levels appears unlikely. Rather, price movements suggest stability at higher levels.

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Oportunity To Buy Salon Champagne

Salon has the highest bid:offer ratio (value of bids vs value of offers) of the more frequently traded Champagnes. In better market conditions, Salon was less available, with bids at times outweighing offers. However, this market presents an opportunity for potential buyers.  

Salon’s Supply-Demand Balance Steady

Salon’s current supply-demand balance is keeping prices relatively steady, with declines easing since mid-2024. In some cases, prices are consolidating.  Sophia Gilmour, Liv-ex Market Analyst, provides expert commentary:„Champagne was one of the regions wost-affected by Trump’s tariff threats —  Champagne is popular amongst US buyers, who had played a role in propping up prices. Their exodus in Q2 led to swift declines. But, this came with a silverlining: prices reached attractive levels more quickly, and with this demand (now driven by the UK and EU) prices are beginning to stabilise. The Champagne 50’s bid:offer ratio now sits at 0.43 — its highest level since February 2023.“

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