From Monferrato to Langhe, a journey through wine, land art, and signature hospitality
Calamandrana, June 2025 – The Chiarlo Experience is far more than a cellar visit or a stay among the vineyards: it is a multi–faceted cultural project, designed for those who wish to approach wine through a complete experience, one that also embraces art, landscape, and hospitality.
Rooted in a vision first conceived by Michele Chiarlo (link) and now carried forward by Stefano, Alberto, and the next generation of the family, the experience treats wine not merely as a product, but as a language – one that speaks of landscape, history, and culture, forming a true cultural ecosystem. “Wine is one of the ways in which a land finds its voice. It is both memory and narrative, an expression of a place’s material and symbolic culture. Michele Chiarlo grasped this before many others: his perspective never stopped at production alone but always sought a broader dialogue with the land, with art, with beauty,” explains Stefano Chiarlo.
This is why the Chiarlo Experience unfolds across three distinct yet interconnected sites, created to express this vision. Set between Langhe and Monferrato—regions that represent the soul of the winery’s production—they offer visitors an immersive journey into the wine landscape of Piedmont. The Art Park La Court (link) and the Cannubi Path (link) embody the artistic soul of the project; hospitality takes shape at Palás Cerequio (link), home to the La Corte restaurant (link) and the Sky Bar. A cultural program of exhibitions, events, and literary initiatives complements the experience.
“The Chiarlo Experience is our way of seeing and sharing the world. It stems from the desire to place wine at the center of a deeper, broader experience. The goal is to offer visitors a model of hospitality that combines quality, identity, and sustainability, encouraging active and participatory enjoyment of the landscape,” says Alberto Chiarlo.
THE PLACES OF THE CHIARLO EXPERIENCE
ART PARK LA COURT
In the heart of Monferrato, among the hills of Castelnuovo Calcea, lies the Art Park La Court (link): a unique place where art and viticulture engage in constant dialogue. Inaugurated in 2003 from a visionary intuition of Michele Chiarlo, it was born out of the desire to give the landscape an active role – not as a simple backdrop, but as the protagonist of an immersive and participatory experience, where art becomes a bridge between those who cultivate, those who observe, and those who walk among the vines.
Along an itinerary winding through the rows of the La Court cru, visitors encounter permanent installations inspired by the four elements – Earth, Water, Air, and Fire – created by internationally renowned artists such as Emanuele Luzzati (link), Ugo Nespolo (link), Chris Bangle, and Giancarlo Ferraris (link). These works emerge naturally from the landscape, transforming each stop into a moment of discovery, reflection, and wonder.
“The Art Park La Court (link) stands at the heart of the cru in a historic high-vocational terroir, home to our finest Nizza and Nizza Riserva. It is the largest open-air vineyard museum – a monument in constant evolution where art, landscape, and wine engage in uninterrupted dialogue, offering visitors one of the most unique land art experiences in the world of wine. It’s an active cultural hub founded on the sharing of beauty. Open to the local area and the world, through its association – O.R.M.E. – it promotes and supports initiatives every year that invite people to walk through the vineyards and enjoy the magic of the landscape and the art that lives in symbiosis with it,” says Stefano Chiarlo.
PALÁS CEREQUIO – THE CULTURAL HUB DEDICATED TO BAROLO’S GREAT CRUS
A natural amphitheater among the vineyards of La Morra, one of the most prestigious crus of the denomination. It is here, in the heart of Langhe, that Palás Cerequio (link) rises: not just a Relais, but a hospitality center devoted to the culture of Barolo – a meeting point between winemaking identity, hospitality, and the conscious enjoyment of wine. Born from the restoration of an 18th-century hamlet, it has become a benchmark for experiential hospitality.
Its eleven suites, divided between “Past” and “Future”, welcome guests into spaces inspired by either history or contemporary design, always with a strong connection to wine culture. At the heart of the facility, the Caveau holds over 6,000 bottles of Barolo, while the tasting room hosts curated journeys with horizontal and vertical tastings of old vintages.
Completing the food and wine experience are the Sky Bar with vineyard views – perfect for panoramic aperitifs – and the La Corte restaurant (link), led by Chef Vincenzo La Corte (link). His cuisine is essential: few processes, few excellent ingredients, and careful preparations. The menu features dishes dedicated to Langhe – authentic and classic in the noblest sense of the word – alongside select seafood courses drawing from international cuisine and special cuts.
Art is another key element of Palás Cerequio’s identity. Giancarlo Ferraris – artist and designer of Michele Chiarlo’s most iconic labels – created a series of original works inspired by Barolo’s grand crus that adorn the property’s walls. The latest cultural addition came in 2024 with the opening of the Palás Cerequio Library – a space dedicated to both Piedmontese and international literature, featuring works by Pavese, Fenoglio, Eco, and Baricco, as well as towering voices of world fiction.
CANNUBI PATH – WALKING A CRU, LIVING A LANDSCAPE
In Barolo, among the most renowned parcels of Cannubi, the Cannubi Path was inaugurated at the end of 2024: an exclusive itinerary through the rows of the most iconic cru in Piedmont, dedicated to Michele Chiarlo. This experience is designed to rediscover the value of walking and slow time, through a path that interweaves agronomic storytelling, vineyard work observation, and open-air tastings.
Cannubi Path is not just a stroll through vineyards – it is an artistic and cultural journey inspired by the Art Park La Court, where visitors, through installations along the rows and inside a ciabot created by Ugo Nespolo, can immerse themselves in the essence of the landscape and the passion of those who cultivate it. This project celebrates the historical winemaking heritage of the territory and its cultural value, strengthening the bond between Nespolo’s art and Michele Chiarlo’s viticultural legacy.
