The historic winery from Vicenza renews the image of its flagship red wine line from the Colli Berici – a tribute to its origins and a statement of continuity.
Montebello Vicentino, October 2025 – Cavazza (link), a historic wine estate in Vicenza and a leading name in the Colli Berici (link) and Gambellara (link) denominations, continues to evolve its visual identity with the restyling of Cicogna, the premium line that represents the winery’s finest red wines.
“The Cicogna line is the result of a viticultural project focused on quality and on showcasing the unique terroir of the Colli Berici, a journey we began over thirty years ago,”
explains Stefano Cavazza, who leads the company alongside cousins Andrea, Elisa, and Mattia.
“As we progressed in our rebranding efforts over the last few years, we realized we wanted to highlight the authentic soul and premium nature of Cicogna even more—without losing that logo that has become a symbol of Cavazza. The new label revives the original elements from the first designs of the late 1980s, reinterpreting their lines and spirit in a modern key. It’s a return to our roots, blending history, territory, and forward-looking vision.”
The name Cicogna (link) has deep roots in the Colli Berici’s history. It refers to an ancient Venetian noble family that chose these hills as a seasonal retreat. In past centuries, Venetian aristocrats often owned countryside villas in the Berici Hills, where they would spend the winter months to escape the humidity and stagnant air of the lagoon. A network of canals connecting Venice to the inland made the area both accessible and alluring, turning it into a favored winter refuge—thus the custom of “wintering in the hills” was born.
Over time, the name Cicogna became a toponym, giving its name to this area of Alonte and leaving visible traces in post-Napoleonic maps dating back over two centuries.
In 1987, the Cavazza family—already esteemed interpreters of Garganega in Gambellara for over 50 years—decided to embrace the legacy of this historic site by acquiring Tenuta Cicogna. They immediately recognized the area’s exceptional potential, thanks to its calcareous soils and microclimate, which give the wines structure, elegance, and longevity.
Just a few years later, a local artist and family friend transformed this identity into visual form, creating the drawings that would characterize the original Cicogna labels—and which now inspire the renewed design. The updated logo is not a mere graphic makeover: it is a symbol of continuity and the natural evolution of a story rooted in memory, land, and a drive for excellence.
“The new label brings more light and clarity to the Cicogna line. The stork illustration—enlarged and true to the original—is once again at the center, with more vivid colors. We also chose to keep the varietal name—Merlot, Cabernet, or Syrah—to highlight how these grapes fully express themselves in the Colli Berici,” concludes Stefano Cavazza.
As a further testament to the value placed on the Cicogna range, Cavazza has also launched a dedicated price list for older vintages, the result of long-term cellaring and meticulous archiving begun by the third generation and now carried forward by the fourth. This bold choice goes against local market habits and embraces ageing not as a limit but as an opportunity to exalt the identity of the land and its wines. With this initiative, Cavazza positions itself at the high end of the market, offering professionals and enthusiasts the chance to discover true enological treasures—some dating back to the late 1980s.
About Cavazza
Founded in 1928 in Montebello Vicentino, Cavazza (link) is one of the historic producers of the Veneto region. The winery has long been a benchmark for Garganega (link) cultivation in the Gambellara Classico DOC (link), a small appellation located on an ancient, extinct volcano that continues to impart distinctive character to its wines.
In the 1980s, the family expanded to a second terroir: the Colli Berici (link), of marine origin and highly suited for expressive red wines—both native varieties such as Tai Rosso and international ones like Merlot and Cabernet Sauvignon.
Today, Cavazza farms 130 hectares across the two denominations, producing around 600,000 bottles per year. The estate is SQNPI-certified, with a strong focus on biodiversity and renewable energy.
